Hanks and Wilson are the virus’ most high-profile positive cases yet, but all this week, various members of the world’s wealthiest 1 per cent have shown they’re just as concerned by Covid-19 as the rest of us.
On Sunday, 86-year-old Dame Joan Collins posted a photograph showing her wearing a black face mask. As a general rule in life, you know things are serious when Dame Joan is wearing accessories worth less than a house deposit.
Somewhat surreally, she had a response from David Furnish, who told her masks “won’t protect you”, but advised: “Don’t touch your face”.
Teenage music phenomenon Billie Eilish was another seen in a protective mask. Kim Kardashian shared advice on how to greet somebody using only your feet on her Instagram stories.
And celebrated germaphobe Naomi Campbell – never one to underdress, let alone underreact – appeared at LA airport wearing hazmat suit, goggles and salmon pink latex gloves. “Safety first NEXT LEVEL,” she wrote.
Lady Gaga shared that she was “hanging at home with my dogs”. “I wish I could see my parents and grandmas right now but it’s much safer to not so I don’t get them sick in case I have it,” she wrote.
Clearly, COVID-19 really doesn’t care for somebody’s income, influence, assets or access to medical provisions. But that doesn’t mean the super-rich aren’t doing their best to spend their way out of harm’s way.
Some are simply wearing better masks than the rest of us. Earlier this week, Gwyneth Paltrow modelled an “urban air mask”, made by Swedish company Airinum, that sells for more than £50 ($AU100). Luxury brand Byredo offers £25 ($AU50) “Suede” alcohol hand sanitiser, which “gently unfurls with nuances of lily of the valley and violet before settling on a bed of soft musks”. Both products are sold out.
Private doctors are said to be inundated by calls for the best care, quick access to coronavirus tests, and even inquiries about inoculation. They may be able to cut queues to care, but not tests and certainly not a vaccine, which is still some way off existing. Still, it doesn’t stop people trying.
Of course, that’s if the 1 per cent haven’t booked personal doctors and nurses (to go with their tutors, hairdressers, personal assistants) to accompany them wherever they go. Private jet booking services have reported being besieged by requests from multinational firms and high net-worth individuals, as they attempt to “evacuate” to safer areas while still avoiding busy airports and commercial flights.
According to data from the business aviation monitoring company WingX, the number of private jet flights from Hong Kong to Australia and North America in January increased 214 per cent from the previous year. While commercial airlines are watching profits nosedive, in this part of the aviation sector business is booming: a round-trip from New York to London on a 12-seat Gulfstream IV is around $AU200,000 – 10 times that of a commercial first-class seat.
Some may be tempted to take those jets to far-flung private islands, where they can self-isolate on white sandy beaches. Sir Richard Branson has the option of heading to Necker, his 30-hectare paradise in the British Virgin Islands. Johnny Depp also has a spot in the Caribbean; Leonardo DiCaprio has one off Belize; and Steven Spielberg is said to own his own plot in the Madeira Archipelago.
However, given the coronavirus pandemic is now affecting almost every country on the planet, travel to a “safer” area doesn’t necessarily guarantee safety (even a luxury resort in the Maldives has reported coronavirus cases), of course. Interpreting this problem, the wealthy come into their own.
In Kansas, a 15-storey underground structure exists called the Survival Condo. It is one of 72 built during the Cold War to protect against a ballistic missile, but it has since been modified, to the tune of $AU32 million, for a new generation of ultra-rich preppers. It now includes a library, swimming pool, climbing wall, video arcade, bar, cinema and shooting range. Apartments cost anywhere between $AU2.4 million and $AU7.3 million.
“Our design includes all infrastructure support for between 36 and 70 people for more than five years completely ‘off-grid’,” its website says. “The concrete walls in the facility are between 0.7 metres and 2.7 metres thick. There is just over 5000 square metres of underground, nuclear-hardened, protected space.”
According to one report, one of the 55 individuals who have already purchased space in the condo had the view from her loft in New York filmed in all four seasons, so she could watch it on screens installed in lieu of windows inside her bunker.
Such bunkers are increasingly in demand, not least this week. The Modern House, a Russian property firm which made headlines earlier this year when it unveiled a doomsday shelter inspired by Elon Musk’s “post-apocalyptic” Tesla Cybertruck, announced on Instagram last month that “at the request of customers, a system of protection against coronaviruses and radioactive dust is being developed”.
But life without windows may not be for everyone, no matter how much loo roll you have with you. For billionaires still willing to risk life overground in the time of the apocalypse, there is always New Zealand. That’s where Silicon Valley’s brightest and best are off to. Peter Thiel, the US venture capitalist who co-founded PayPal and was an early investor in Facebook, owns a farm in the land of the long white cloud, and is said to be one of a number of tech types drawn by its clean air, water and relative isolation.
“No other country aligns more with my view of the future than New Zealand,” he once said, which must have worried Kiwis no end. His plan is brief: four years ago, Sam Altman, another influential Silicon Valley entrepreneur, revealed that in the event of some kind of global collapse – a pandemic, say – he and Thiel will get on a private jet and head to Thiel’s 477-acre former sheep station. What they’ll do then is anyone’s guess.
The impression left by all this high-spend prepping is that the 1 per cent are just as unsure, just as worried, and just as susceptible to coronavirus as the rest of us – only they’ll happily empty their bank accounts to up their chances.
Their reaction could be enough to provoke further unease, so thank God for Gemma Collins, doyenne of reality television stars, and the reassuring presence we need right now. She too took to Instagram this week.
“We can’t let the economy crash because of a virus,” Collins wrote, accompanying a video showing her in London’s West End, champagne in hand, about to stimulate growth at a Gucci store.
“We’ve gotta eat chocolate and carry on.”
The Telegraph UK